Tip 3: Send the Email and Wait


The second tip focused on researching websites and organizing a contact sheet. Once your have compiled your contact sheet or email list then you can send the emails.

You can either contact the website individually (which I think is best) or you can send an email blast. The benefits of sending personalized emails is that you can build a relationship with media that you haven't contacted before. If you already have the relationship with certain blogs then you can opt to send an email blast.

I sent out over 90 personalized emails to every media outlet on the Media Contact List that I included on Tip 2. Below I will present some examples of the personalized emails.

Hello Hip-Hop Kings,

I just wanted to express that I am a fan of your website and the promotion of talented artists. The promotion of UK based talent highlights the universal appeal of hip-hop. I would love if you consider posting my latest project (info below).

then I posted the prompt found in the first tip...

or

Hello Hip Hop Dependency,

I just wanted to express that I am a fan of your website and the promotion of talented artists. You reviewed The BrainStormers project in the past and I thought that you would be interested in my latest project called Professional Hobbyist. I would love if you consider posting my latest project (info below).

or

Hello REC,

I just wanted to express that I am a fan of your website and the promotion of talented artists. I love that your website appeals to a French audience and it would be a blessings if you consider posting my latest project (info below).


If you notice all three emails use the same first sentence. The second sentence is personal. I either present information from a past relationship or I present kind words about the functionality (website design, targeted audience, past interviews, past reviews and more) of a website.

Remember to make sure that your email subject lines are informative and to the point. I have provided a post on Email Subject Lines and the effectiveness of them.

More tips can be found on the 5 Tips for Getting Blog Coverage standalone page.

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