The shift in technology has made online marketing a lot easier. Musicians have the ability to rely on newsletters, Social Media sites and more to deliver information to the fans. Effective email marketing is based on getting the attention of your audience. This is achieved by effective email subject lines. Effective email subject lines describe what the email is about (the body) as opposed to selling things. To put it simply make sure you describe the contents of the email in about 40 to 50 characters.
Relate your email subject line to your first impression; do you want your impression to be memorable or forgetful? You have the power to generate interest by keeping it simple and detailing what your email is about. I receive a variety of music submissions for this website and most of the email submissions either grab my attention or they do not grab my attention. Below I will present subject lines from my inbox and let you know if they are effective or not.
1. MUSIC VIDEO: K. SPARKS "SUNSHINE" PRODUCED BY PAJOZO
The Verdict: The email subject line is effective because it describes what the email will be about (the video). I know that when I open up the email I will most likely read about the video and a call to action will provide me with the option to watch the video.
2. Your Federal Direct Loan Disclosure Statements
The Verdict: The email subject line is effective because I know that the email contains information about my Federal Direct Loan Disclosure.
3. Recording Studio Grand Opening (Fredericksburg)
The Verdict: The email subject line is effective because I know that the email contains information about a new recording studio in the Fredericksburg area.
I think you get the idea of effective email subject lines. Ineffective email subject lines usually mount in your spam folder. Some characteristics of ineffective email subject lines includes not describing what the email is about, they are too long or they sell instead of tell. Take time to craft your email subject lines and make sure you provide a preview of your actual email message.
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