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Tip 4: Track the Results

The third tip focused on sending an email and waiting for a response. This post or tip will give you the necessary knowledge to track the results of your email marketing campaign.

I created a spreadsheet in Excel where I could input the blogs that have posted my material. I learned this useful technique from an eBook from Chris Bracco. You can view the media contact list (the blogs) and the way that I track the results by clicking the link below.

Praverb's Media Contact List & Tracking

The results are easy to track if you utilize Google Alerts. You can also search on Google to see if a site posted your material by putting in your name and the name of the project.

More tips can be found on the 5 Tips for Getting Blog Coverage standalone page.


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