Tip 4: Track the Results
The third tip focused on sending an email and waiting for a response. This post or tip will give you the necessary knowledge to track the results of your email marketing campaign.
I created a spreadsheet in Excel where I could input the blogs that have posted my material. I learned this useful technique from an eBook from Chris Bracco. You can view the media contact list (the blogs) and the way that I track the results by clicking the link below.
Praverb's Media Contact List & Tracking
The results are easy to track if you utilize Google Alerts. You can also search on Google to see if a site posted your material by putting in your name and the name of the project.
More tips can be found on the 5 Tips for Getting Blog Coverage standalone page.