Music plays with the heart and triumphs over the souls. It is considered one of the most effective pills to bring joy to people. When everything in life seems like a setting sun, a romantic or a raunchy track can really uplift your perspective. Composing music or writing it is even more exciting. You’re the one, who wants to please the audience. Recording music is stressful and so is releasing music.
It’s fine, but can you imagine yourself releasing an album without a buyer? No, never. How about recording each and every song with your heart? How about marketing an album without a plan or layout?
In this day and age, marketing your album is just as important as recording your album. Have you chalked out some marketing plans or are you still clueless over this issue? I suggest reading that you continue to read this post to discover 15 Simple Ways to Market Your Music.
1. Social Networking
We are living in a world where it is easy to reach out to an audience through social networking sites like Facebook, Twitter, Linkedin, Whatsapp and so forth at the click of a mouse. So, tap into one of the safest and cheapest modes of marketing.
2. Brand Recognition
The company that is set to release your album must be recognizable since, some of the buyers look at the brand name first before shelling out money for an album.
If you are an independent artist than you are your brand. Everything you do, say, wear etc is a part of your brand.
They also play a crucial role in your musical success. Sponsorship can come from various levels. Corporate sponsorship, non-profit sponsorship, local sponsorship, etc. The goal is to build relationships with these sponsors. You never know what can happen.
4. Public Places
Nevertheless the world provides an great opportunity to market your music. Posters, placards and physical product haven’t lost their sheen yet. Placing these items in public places certainly leaves a positive imprint in the minds of onlookers.
Print plus electronic media, both have their own impact on the society. Make sure, you’ve prepared a press release worth informing. Avoid mentioning pointless details that should be otherwise fitting to your current album.
You need to make efforts to get your interview conducted with a famed TV channel, before you become a celeb. For the reason that then, chance of yours getting into the eyes of audiences enhances immensely.
Interviews with a local TV station works as well. Do not forget about the power of YouTube. You can interview yourself or conduct a Q&A session.
7. Live shows
Depending upon your popularity and demand in the market, you can choose the live show route. Interacting face-to-face with the audience is something one can’t experience in a four walled studio. Undeniably, it leaves an indelible mark in the listeners mind.
Don’t be shy either, performing for small crowds and promoting your album is the first step. It will be an ideal rehearsal for you to learn what do to during a jam packed concert.
8. Online Promotion
There are various online portals that offer advertising slots. Your goal is to own real estate on these sites. Yes, front page coverage always works. Research the sites carefully though.
9. Celebrity or Industry Endorsements
It can’t get better than this. The support of a celebrity or industry insider can yield huge results. Remember build relationships by being approachable, attentive and resourceful.
10. Highlight Content
Assessing your work can be a daunting task, but at the same time very beneficial too. Highlight your best content and allow it to stand out.
11. Run a Contest
Involving customers is very fruitful in regards to effective marketing. Offer gift hampers, free CD’s, merch, concert passes, etc to the winners of the contest.
12. Teamwork (Involve Family and Friends)
Working in a group is a great way to market your music. Distributing some of the marketing work to your family, close friends, and acquaintances, expands your market reach.
Learn the art of keeping a finger on the pulse of youth. Most of the time, they are the cream buyers. Pass out content on campus. This includes promo cds, posters, flyers, etc. It is always good to recruit college students to be ambassadors of your brand.
14. Run videos on TV channels
Visual marketing is huge today. Take the time to pitch your content to TV Channels. This approach is very expensive though so be willing to shell out the big bucks.
15. Be Aware of Every Opportunity
Learn how to view every situation as an opportunity. Become a people person. Interact with people and just communicate with good intentions. Listen to people, be a problem solver. Be resourceful. Market your music by being yourself!
Never ever lose hope, you may be a beginner today but tomorrow is a different day. Once you succeed in carving a special place in the hearts of your fans, marketing your next album Won't be as difficult as it is now.
Have you utilized these marketing tips before? What have you learned from past marketing campaigns? Please share your thoughts in the comments below.