Inside The Mindset of David E Beats (Interview)


"I believe that every person is born with talent"
- Maya Angelou

David E Beats is a versatile artist that wears many hats. He honed his rap skills in D.C. and moved to New York to expand his creativity.

The multi-talented David E Beats is also in charge of an up and coming PR agency known as I AM PR Agency.

David E Beats has what Stanford University Professor Dr. Carol Dweck deems the growth mindset.

Gerald Kickstein (of The Musician's Way) suggests that people with growth mindsets recognize that knowledge and skills arise from effort – they view intelligence and talent as products of work. David challenged himself by moving to New York, being around talented people and most importantly continuing to grow.

The interview with David E Beats is located below and hopefully you will enjoy the interview.



First and foremost, how long have you been making beats?

I have been making beats since I was around 17 years old. It just happened when I decided that I wanted to create a new sound!

How long have you been emceeing?

I've been rapping since I was 14 years old, since the first day I heard Jay-Z's The Blueprint, I gave up art and began making music.

Reading your biography, I read that you were raised in D.C. Where did you hone your dual talents at?

I learned how to rap in DC, but learned everything else in NYC. How to make a record, how to play instruments, how to rap really well. DC was a good start, but the sheer competition in NYC helped me get better.

Longevity in this game is something that a lot of artists struggle with. Where do you see yourself in 5 years?

I don't worry about that. I've been working indie and making moves for the last 10 years, so I'm hoping that in the next 10 years we can take things further than we have before.

You are also the co-founder of I AM PR Agency. Would you mind sharing some of the obstacles that you and your wife faced when you started I AM PR Agency?

One of the major obstacles we face is proving to people that promoting yourself is the right decision. A lot of artists usually spend their entire budget in the studio, and have no way to promote the music. We break bands/rappers by promoting them and helping them build their base. We also provide a lot of other services to artists like free web design, photo shoots, recording, etc, so they can solely focus on spreading the word.


Does your music background make it easier for you to empathize with artists that are struggling with marketing?

Yes, my background does help. Mainly because I understand what artists are going through. But I also understand the business side. So I advise artists to consider promotion and marketing and branding when they are creating a product, and teach them how to sell their product.

What are some misconceptions of a PR agency?

A lot of people assume nothing is getting done, but there's a lot of work
behind the scenes to secure a blog post. Our job is to talk your brand up to 1000's of people a day and build relationships between the press and your brand. That doesn't happen overnight!


You are set to release your latest project RENAISSANCE II soon. It what ways does this project differ from your first release RENAISSANCE?

Renaissance II is a 3 track project, and I did that because I wanted to focus on 3 really amazing songs that we could promote, shoot videos for, and really take all the way, instead of the burden of a 12-15 track project. Also, my songwriting has gotten a lot better and the songs turned out really amazing.



What are your goals for RENAISSANCE II?

Well, Renaissance got around 2,500 downloads, we'd like to double that number for Renaissance II! 5,000 would be ideal for me!

The White House Band is...

A rap/rock project on hold, but I will still make rap/rock music!



Who would you like to work with in the future?

I have no preferences. I'll work with anyone literally.

How can the masses get in contact with you?

They can follow me on Twitter @DavidEBeats_ and on FB/TheWhiteHouseBand, and thru www.IAMPRAgency.com!

Any Final Thoughts?

Thanks for the opportunity! Always appreciated! Renaissance II drops March 15th!

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