Showing posts with label Brian Thompson. Show all posts
Showing posts with label Brian Thompson. Show all posts

Do It Yourself Defined by Thorny Bleeder's Brian Thompson


This Read the Label interview gave me the opportunity to chat with Music Marketing expert and DIY advocate Brian Thompson.

Brian Thompson shares insight on his humble beginnings, his weekly podcast with Michael Brandvold, the importance of DIY, having a good bio, and more.





5 Music Marketing Blogs that you should Bookmark NOW!


What Is Music Marketing?

You finish the music and now you have to process how you are going to market the music. Last year I stated that the easy part is recording the music, the hard part is marketing the music and getting your name out there.

Last summer I was looking for music marketing ideas and I came across a few blogs that present posts based on music marketing. I learned that a lot of these experts presented ideas outside of my genre of music. Having an open mind empowered me to appreciate music marketing and I learned that a lot of the concepts are applicable to all genres.

I spent countless hours researching blogs that promote music marketing and I continued to visit and even bookmarked the five sites below. The five sites provide a wealth of information, expert commentary, and new perspective.

Michael Brandvold Marketing - Music Marketing
Thorny Bleeder (Music Marketing, Branding & Motivation)
Bob Baker's The Buzz Factor
The DIY Musician
How To Run A Band

I bookmarked these sites and visit them on a frequent basis. The thing that continues to grab my attention is the fact that the learning process never stops.

As an independent artist you have to remember that artist development is a thing of the past. Record Labels do not have the time or resources to develop artists, hence the importance of music marketing, branding, and interaction with fans.

How important is music marketing to you?


How to Easily use Twitter to Promote Your Music (Review)



I had the pleasure to watch and listen to a webinar from Michael Brandvold and Brian Thompson called The Music Biz Weekly Music Marketing Webinar: How To Easily Use Twitter to Promote Your Music. I was drawn to this webinar because I have been using Twitter to promote this website and my music in the past and the results have led to increased traffic, the ability to engage with people and more. Michael Brandvold and Brian Thompson are two luminaries in the music marketing world. Michael and Brian are experts at music marketing and helping artists capitalize on their weaknesses. I was exposed to Michael Brandvold via Bob Baker's Twitter feed and I was exposed to Brian Thompson via Michael Brandvold's Twitter feed (the power of Twitter haha).

The webinar presented a lot of valuable information that highlights the effectiveness of Twitter. I could break down the webinar into four or five posts but I would not be able to capture the essence of the original message. I did learn three valuable things from the webinar though. I learned about the power of a profile picture, the power of Twitter search and the power of Twitter Lists.

Brian Thompson and Michael Brandvold did an excellent job relaying the importance of having a profile picture as opposed to a logo. A profile picture is more personal and shows that the artist does not need to hide behind a logo. It is an instant communication starter.

I also learned about the power of Twitter search and how to use it effectively. I utilized Twitter search to find out what blogs posted Professional Hobbyist by typing Professional Hobbyist in the search box. Brian and Michael also presented information on how to use the search box to find fans.

The last thing that I learned revolved around Twitter lists and how they lead to finding new fans and promote organization. After watching the webinar I tried my best to organize my followers into lists and it is very tedious. I believe that it is beneficial because the list is just a small sample of a person's followers and I believe that it is very personal.

So to sum it up.

  • + Profile pictures promotes personality and suggests a human element.

  • + Twitter search is powerful because you can find out what fans are talking about your music.

  • + Twitter lists promote organization and make it easier to engage.

  • The most important thing that I gathered from the Webinar is that Twitter should be as a communication device (Engage!) and not used solely for selling. The 80/20 rule is something that I will utilize in the future (two tweets out of ten should be focused on you). The webinar is very valuable and only costs $5.00 via Paypal. If you are interested in learning how to use Twitter more effectively click the BUY NOW button below.


     

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