Do you use YouTube to market your production?
Do you understand the advantages of using YouTube?
YouTube is the largest video hosting service in the world. People from all walks of life use it to discover new music.
Google search is the most used web search service in the world, so it makes sense that YouTube is similarly popular.
Setting up a YouTube channel is free and easy. Integration with Google+ is still baffling, but Google seems to be making some improvements in that area. With YouTube you have access to best of breed analytics, and everyone's favorite - monetization.
Below I have detailed 5 Reasons Producers Have a YouTube Channel.
1) For Technology
Due to the proliferation of high quality cameras, you're holding the best technology in your hands - but make sure you work to get the best possible sound and lighting in your recording situation. While you're editing your audio, keep it at 16 bit/44.1kHz and make sure you understand HD formats and file types.
2) For Subscribers
Subscribers are like a mailing list, but instead of interacting with them via email, you connect with them through videos. Create short 30 second or 1 minute videos updating your subscribers on your current projects and play your music in the background. For additional tips, visit Dj Pain1's YouTube channel.
3) For Feedback
Comments are a valuable feedback channel. They are now tied to Google+ but stopping the spammers is an area Google still struggles with. One way to avoid this is to set your video comments to be approved before they post so that you can accept or reject a load of comments in one sitting (once a week, for example, rather than every time a new comment arrives.)
4) For Live Events
A relatively new YouTube feature is live events. An example of a well executed live event is Kyle Johnson's weekly "Game Audio Hour."
5) For Building Relationships
Creating videos helps you present yourself as an authority and it also gives you the opportunity to display your personality at the same time. When you create videos, let viewers in on your personality. It helps them identify with your music. Do not be afraid to be vulnerable - share your influences and the meaning behind your production. This helps you form a connection with your subscribers.
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What type of content do YOU upload to YouTube? Please post a link to YOUR BEST YouTube video below!