39 Amazing Ways to Market Your Album In a Week or Less


Your album is finished and you want to share it with the world. You lack the patience to put together a comprehensive marketing plan and you just want to get the music to your fans.

Well you're in luck! I will detail 39 amazing ways to market your album to the masses in a week or less.

I decided to put this post together because I wanted to benefit you, artists that are excited to release material. When you are marketing an album you have to remember that visibility is key.

In order to get more sales or more downloads you have to reach more people. You reach more people by creating shareable content.

Each tip is accompanied with a [click to tweet] link so you can tweet the tip out quickly.



39 Amazing Ways to Market Your Album In a Week or Less

1. Post Info on Social Media Sites. [click to tweet]

2. Send Singles to Bloggers EARLY. [click to tweet]

3. Upload Single to Streaming Sites (SoundCloud, AudioMack, Bandcamp). [click to tweet]

4. Utilize Instagram to premiere album artwork. [click to tweet]

5. Utilize Vine to showcase the finished product (try to showcase packaging). [click to tweet]

6. Utilize Tumblr for blogging and photo capability. [click to tweet]

7. Utilize Google Hangouts to premiere your album. [click to tweet]

8. Utilize YouTube to post Behind the Scenes content and Lyric Videos. [click to tweet]

9. Create a Landing Page for Your Album. [click to tweet]

10. Post on Message Boards. [click to tweet]

11. Change your Avatar to your Album Cover on various Social Media sites. [click to tweet]

12. Submit lyrics from your album to OHHLA or Rapgenius. [click to tweet]

13. Encourage album participants to market the album when it is released. [click to tweet]

14. Email your mailing list before and after your album drops. [click to tweet]

15. Setup Interviews with Bloggers or those interested in your brand. [click to tweet]

16. Gather album reviews for your release (check the next tip). [click to tweet]

17. Submit your album to BLOGGERS and ask them to review it. [click to tweet]

18. Submit your album's press release to free press release sites. [click to tweet]

19. Ask a video blogger to review your album. [click to tweet]

20. Hold a contest. [click to tweet]

21. Create a hashtag for your album. [click to tweet]

22. Create album memes using Over (iPhone) or Expressions (Droid). [click to tweet]

23. Hype up your album release party. [click to tweet]

24. Video Blog the album creation process. [click to tweet]

25. Hand out physical copies to your friends and family. [click to tweet]

26. Submit your music to radio stations (Online Stations are great). [click to tweet]

27. Offer exclusive content. [click to tweet]

28. Post album singles on Reddit. [click to tweet]

29. Perform new songs from your album at Open Mics. [click to tweet]

30. Release an instrumental version of your album. [click to tweet]

31. Utilize Ustream to document the recording process and for live performances. [click to tweet]

32. MERCH! MERCH! MERCH! [click to tweet]

33. Buy Advertisement space on a Blog/Website. [click to tweet]

34. Have a blog premiere your album a few days before release (stream of the album before it drops). [click to tweet]

35. Update your email signature to reflect your album release. [click to tweet]

36. Print up flyers, posters, stickers, etc and post them everywhere. [click to tweet]

37. Create special business cards that reflect the release of your album. [click to tweet]

38. Create a Pinterest collage that revolves around your album. [click to tweet]

39. Get a Busking license and perform songs from your album near highly populated areas. [click to tweet]

Other Great Resources

Alternative Ways to Market Your Album
When to Release Your Album - Month by Month
Marketing & Promoting A Music Album or Single
Unbundling the Album: A Business Case for Releasing Single Songs
14 Ways to Promote Your Music Online
Marketing Plan Tactics For Independent Musicians – Part 1 of 3: New Album Preparations
Marketing Plan Tactics For Independent Musicians – Part 2 of 3: Album Launch
Marketing Plan Tactics For Independent Musicians – Part 3 of 3: Content Is King


Twitter Chat: SoundCloud Basics


Yesterday's Twitter Chat focused on SoundCloud Basics.

Every Thursday at 4pm EST you can join myself and various others on Twitter as we interact about SoundCloud (Thank you Jane for the opportunity).

I asked four questions during this Twitter Chat.

I asked for SoundCloud Users to share tips that would help newcomers. I also asked if SoundCloud Users like or repost tracks. The last two questions focused on collaboration and the utilization of tags on SoundCloud.

You can check out the discussion HERE.


Hip-Hop Blogs and YouTube Personalities That Might Review Your Hip-Hop Album


Hip-Hop album reviews provide a great way to extend the life of your album.

As an Indie artist you have to work a tad harder to get your album reviewed. I put together a comprehensive list of hip-hop blogs or YouTube personalities that MIGHT review your hip-hop album.

The key emphasis is on might. I found the sites that actual review Indie hip-hop are few and far between so I decided to focus on a few YouTube personalities.

I could have easily added Okayplayer, Pitchfork, Vibe, XXL, SPIN, etc yet I decided to focus on realistic opportunities. My comprehensive list of Hip-Hop Blogs will assist you if you are looking for blog coverage (for singles).

I decided to include YouTube Channels because of the ability to reach more people due to our mobile nature. I have been pondering the idea of reviewing material via YouTube or SoundCloud for about a year (I might revisit it next year haha). As an artist you have to think outside the box, a review from Dead End Hip Hop can possibly lead to more fans.



Anthologylife14

Blackras

Chris McCormick

The Daily Guru
Dead End Hip Hop
Dj Booth.net

Hip Hop Dependency
HipHopDX.com
Hip Hop Judge
Hip Hop Speakeasy

GiveItAGradeTV

If You Can Relate
Immobilarity1

Jam The Hype (Christian Hip-Hop)

Kevin Nottingham
Killereviews

MisanthropikOne

The Needle Drop

Paul Meara
Potholes In My Blog
Producers United

RapGenius
Rap Reviews
Rapzilla (Christian Hip-Hop)
TheRootMusic

Sputnik Music
Syffal

U Call That Love (UCTL)
The Under-Cover Album Review
TheUndergroundVault

Where's My 40 Acres

Yet Another Hip-Hop Blog

If you find this post helpful let me know by leaving a comment or sharing this post via Twitter, Facebook, Google +, email, and other social media sites.

If this list is missing anybody please drop a link in the comment section and I will add it to the list!


Twitter Chat - SoundCloud Marketing Techniques


Yesterday's Twitter Chat focused on SoundCloud Marketing Techniques. Every Thursday at 4pm EST you can join myself and various others on Twitter as we interact about SoundCloud (Thank you Jane for the opportunity).

I compiled some of my favorite tweets and added some music to archive this discussion. You can check out the discussion HERE


Brand Better, Budget Better, Network Better, Conduct Business Better


This picture quote focuses on branding, budgeting, networking and conducting business.

Branding is very important. Everything that you do, say, wear etc. is apart of your brand. Branding better refers to enhancing your brand beyond where it is today. Aim higher.

Independent artists are notoriously known for not having a budget (or for having a minimal budget). Your goal as an artist is to build your budget. Sell your material (merchandise, vinyl, digital, CDs, etc) once you build a following. Every cent helps!

Networking is another staple to longevity within the music industry. Networking better refers to taking the time to genuinely build relationships with people. Be professional and this will happen.

Conducting better business means you learn from your past business affairs. This time you are prepared. You have your contracts laid out. You make sure you dot your T's and I's and you are an opportunist.


How to Build a Successful Twitter Account: The Hip Hop Golden Age Way


A lot of people (artists, musicians, brands, etc) struggle with building a successful Twitter account. They use Twitter as a sounding board as opposed to using it to enhance one's brand and expertise.

I am positive that the Twitter interview below will help you build a successful Twitter account. Recently I interviewed Hip Hip Golden Age and they shared the key to their success on Twitter. Hip Hop Golden Age states in the interview below that "relevancy, consistency, authority and passion are the keys to building a successful Twitter account."


First and foremost, would you mind sharing the origin of your Twitter profile, Hip Hop Golden Age?

HHGA: HHGA started about two years ago for two simple reasons: a way for me to get to know Twitter and simultaneously a way for me to share with others one of the big loves of my life: old school & golden age hip hop.

How long did it take you to come up with a strategy for Twitter?

HHGA: Not that long, I just figured that a successful Twitter account has to be based on a few key points: relevancy, consistency, authority and passion.

Relevancy because to be followed by other people you need to give them what they want (and not necessarily what you want to tell the world). In my case it was easy: I love hip hop and like to share my musical preference with the world. Twitter provides the means to do so. When I started out about two years ago, I didn’t even plan to create the biggest Golden Age Hip Hop account on Twitter; I just started tweeting links to music I like and I was sure others would like the music as well. From the start it was never about me, but all about the music – that’s what makes it relevant for others.

Consistency is important because you want people to know they can ‘count on you’; from the start I tried to provide a few relevant links every day.

To be successful on Twitter (or anywhere else for that matter) you need to be or become an authority on the subject you want to specialize in. I could not keep up coming up with content for my TL if I didn’t know everything there is to know about hip hop from 1980 through approximately 1996.

And finally I believe you can never be successful in anything without having passion for what you do. I love hip hop, so it doesn’t take any energy to keep it up; in fact it’s fun. What makes it even more fun is to see that so many people pick up on it and interact with HHGA and each other. HHGA is growing into a real community, which is something that fuels the passion.


You and I talked before and you stated that one of the keys to your success on Twitter is having a "clean stream". Would you mind expounding on the idea of having a "clean stream"?

HHGA: The main reason people follow me is to get links to songs from the Golden Age period in their TL. Nothing more, nothing less. So that is what I provide. I try to avoid cluttering my TL with stuff people just don’t care about. What I see in 75% (maybe more) of all Twitter accounts is that the messages that are put out there have no relevance for anybody but the sender themselves. They are badly or sloppily written, are disrespectful, are all about self-promotion or just look like straight up spam. Who would want to follow that?

That means I don’t engage in (long) conversations with individuals on my TL (other people don’t care about it), I make sure all my messages are free of errors (spelling or otherwise), I try to make the messages ‘look’ about the same, I make sure that providing links to peoples favorite music remains the core of my TL and I try to tweet with regular frequency: not too much and not too little - I try to tweet a minimum of 4 messages a day and not more than about 12 a day. With these averages you don’t flood people’s TL, but it’s enough to stay on their radar. I sometimes put some pictures out there, or ask a questions to the HHGA community about their favorites, but the main thing is and will always be: giving people a few classic (and sometimes forgotten) hip hop songs on their TL every day.

How long have you been infatuated with hip-hop?

HHGA: I was about thirteen years old and remember very clearly hearing Melle Mel & The Furious Five’s “Step Off” on the radio in 1984. From that moment on I was hooked. I started taping every single hip hop radio show I could find and buying (or taping) most hiphop albums that got released from that point on. In the last half of the 1990’s I started losing interest in the new hip hop coming out and I musically got sort of stuck in the Golden Age period. There’s still plenty of excellent hip hop coming out now if you know where to find it; my thing is Golden Age Hip Hop however.

What advice would you give to someone just starting out?

HHGA: Be patient, be respectful, don’t spam. You need to put in work and keep it up, eventually people will notice and follow you. It can take a while though, so you have to keep at it. It took HHGA more than a year to get to 10,000 followers, the second year it grew to almost 125,000 followers now. It’s like a snowball effect: the more followers you have, the more interactions and retweets you will get, the more exposure you will have, the more people will start following etc.. It starts slow however, so you got to be patient.

I also believe in reciprocity – I think it is a sign of respect that people follow me, so usually I follow them back, repaying that respect. The only accounts I don’t follow back are obvious spam accounts or accounts that look like even the user themselves don’t care about (for instance without an profile pic of without a bio). I also don’t follow back people who have a locked account, having a locked account kind of defeats the whole purpose of Twitter imho.

Another piece of advice is to start following people with similar interests. If you have something worthwile to say, they will follow you back (the opposite is also true: if you put out spam or irrelevant nonsense, nobody will follow you). People with similar interests will be following or retweeting the same accounts you like, so that’s where you find them.

Lastly I can recommend two tools to make for a better Twitter experience: Hootsuite, for planning your messages and Manageflitter, for managing your followers (I use it for regularly unfollowing people who quite following HHGA or who have been inactive for a long while). There are hundreds Twitter tools out there; these two are the ones I use most.


Any final thoughts?

HHGA: It’s just great that platforms like Twitter and Facebook make it possible for people all over the world to connect so easily. HHGA has followers in almost every country of the world now, linked by the love for hip hop. That’s awesome. The ambition is to grow HHGA into a real worldwide community, there are some plans to expand and to become visible outside Twitter as well…

Finally I would like to thank Praverb and compliment you with what you’re doing. Great blog with great content!


 

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